(Click each topic for more information) Changes in technology, competition, and the marketplace challenge today’s real estate sales practitioners as never before. It can be no secret to anyone in the residential real estate industry that the business landscape is changing tremendously and at a constantly accelerating rate. Perhaps the most important and daunting task facing today’s real estate leader is the decision(s) surrounding the adaptation and deployment of technology within their business.>> In the real estate business, meeting today's competition means using technology wisely. It means formulating a set of consistent strategies, specifying outcomes, and then choosing the right tools and the right partners to make those outcomes reality.>> CONSULTING SUBSCRIPTION SERVICEFrom INNOVATIVE SOLUTIONS, INC. SURVIVING CHANGE Dictionaries use many phrases to define ‘change’. A definitive phrase that seems most applicable to changing markets is ‘to give a completely different form or appearance’. In the face of change some businesses and organizations survive. Others do not. - - Some even prosper. Those that survive and, to a greater extent those that prosper, use information that allows them to create and execute a plan designed to adapt their operations to changing market conditions. The rate of change determines the speed with which an organization must receive information and the speed with which they must plan and accomplish their adaptation. When change is rapid, the rate at which information is obtained and the resultant planning and execution must also be fast. When the rate of change is slow, the flow of information and the time to respond can also be more relaxed. While change is constant, the rate of change is rapidly increasing. It began with the Industrial Revolution and gained speed with the advent of computer technology. It accelerated even more with the introduction of personal computers and again with the proliferation of the Internet. In 1999 the rate with which consumers are using technology to conduct personal business is at an all-time high. They are using personal computers and the Internet, from home and office, to make airline reservations, reserve hotel rooms, conduct banking, pay bills, trade stocks, purchase a wide variety of products and services, look for a home to purchase, and to select a real estate professional. With the proliferation of Internet use by consumers, real estate brokers and agents must change the nature and scope of the products and services they offer. And, real estate Associations and Multiple Listing Services must recognize and adapt, facilitating the survival strategies of those they serve. HELP IS HERE Along with automobile dealers, travel agents, bankers, stockbrokers, bookstores, and others, real estate brokers and agents are faced with unprecedented changes in consumer behavior. It is essential, therefore, that the Associations and Multiple Listing Services who serve these changing business organizations also adapt. In response to the challenges facing real estate organizations, Innovative Solutions, Inc. has created an technology planning consulting subscription service. This service is designed to provide Associations and Multiple Listing Services with continuing consulting that will help them to recognize and respond to the changes taking place among brokers and agents. To ensure the effectiveness of this consulting service, Innovative Solutions has assembled a team of highly qualified and well known consulting professionals. Leading our team are Tom Matthes, Jim Sherry, John Tuccillo and Bob Boyd. Never before has a team with such broad experience been available to provide consulting services to real estate professionals. This new consulting service is available from Innovative Solutions through an annual subscription, at a very affordable rate. The services included in a subscription are listed on the next page. These services are also individually available at slightly hire rates. For more information, please call us at 703.222.9076 or send e-mail to t.matthes@worldnet.att.net. Our consulting subscriptions include the following services:
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